![]() ![]() What Morita-san was able to accomplish was therefore to understand the two cultures, understand what it took to be successful globally, to understand how to be successful in America in particular, and to understand how important it is to this day to be part of the culture of the markets you want to operate in. What was so impressive about Morita-san was that he understood this, but he also understood that Japan did not necessarily understand the western way of doing business either. He was, though, the first Japanese businessman recognised as the leader of an international company.Īs such, we have a lot to learn from his approach to business, and to how he understood the world he operated in. ![]() We have to remember that when Morita-san took Sony global in the late-1950s, and through the 1960s, few Japanese companies were known outside of Japan, and the Japanese culture and approach to doing business was also not known and not understood. I think it's probably true that most of us in business have a hero - someone we look up to, someone we admire, someone whose style we like, and whose success we hope to copy.įor me, that person is Akio Morita of Sony. ![]()
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